Naturally healthy, gorgeous hair enhances a woman’s natural beauty. [Blah blah blah.] Magical paraben free formulas that gently transform your hair… naturally.
Yes, this example is from the label on a bottle of shampoo. Yes, I should avoid the shampoo for plain and simple animal testing reasons. There’s no bunny on the packaging. But why have ‘naturally’ as the heading, first word and last word of the paragraph. It’s like keyword cramming on a webpage. It’s completely unnecessary.
I’m busy washing my hair, and whilst normally I’d take this time to ponder life, I’m stuck thinking about this unnatural use of ‘naturally’. This marketing lark is seeping into my brain.
When I read the back of a shampoo bottle I expect some sort of ‘flowers and fruit make your hair beautiful’. But I think shampoo copy-writers could get a bit more creative. Every bottle is the same. They float between flowers, fruit and scientific nonsense.
It’s the science that annoys me the most. If there was some interesting factual information on the back I’d be intrigued. I am at heart a scientist. However, “has a unique microcirculation action” doesn’t count as interesting science. It’s not science. It’s not interesting. I actually find it frustrating because I’m not stupid, but I don’t understand how orange flower extract can have unique microcirculation action, and I don’t understand how momentarily improving the blood flow in some tiny vessels is going to make my hair more beautiful. Even if it’s true, is it really going to have an effect at a level that’s noticeable. I imagine the temperature of the water coming out of the shower will have more of an effect on my capillaries.
Rant over. Time to breathe.