journeyA picture tells a story, a video guides you through it.

I love doodles and I love stories. When I think how a tiny stick figure or a few simple shapes can capture action, emotion and desire I’m always amazed. An image the size of my fingertip can challenge a more complex image or a thousand words for clarity. That’s powerful.

For me, it started in school with the water cycle, Roman plays and the emotional mayhem of being a teenager. In university lectures I’d find my fellow physicist peering over my shoulder watching my pen move rather than listening. I’d doodle to entertain as well as learn, making characters out of those I loved. My figures would emerge in the flux of a solar flare, or skipping over fictional magnetic field lines wrapped across the skin of the sun, or in the arena with a pair of binary stars circling each other like wild animals.

It’s not the nodes that matter, but the way the arcs twist and turn.

The more complex the idea, the more helpful it is to rely on simplicity to cement the fundamentals. A story structure makes a message memorable. If you want to compel someone to care enough to commit to action, you need to show something human and real to empathise with. You need a journey.

I doodle videos and diagrams for people who have something complex to say.

Catherine’s animations form the visual backdrops and are key elements needed to fully engage the learner in our suite of eLearning courses and give that extra ‘wow’ factor.

Mike McDonald, Regulus (UK)

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